Primary Target Audience
My primary target audience is predominantly young females ages 14-18, due to the romantic genre, therefore I have decided to use my Explorers group as my target audience. Although most of the group is boys, I will use their feedback in order to challenge conventions in the hope to attract a niche male audience.
Secondary Target Audience
My secondary target audience is adults ages 20+. I believe that although the characters in my trailer are teenagers, they would be able to relate to them through memory and also would be familiar with some of the difficulties they are going through.